Social Media & Online PR Training is Back! (June 2014)

This popular 2-day course looks at the effects of social media on marketing communications and PR. Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop uses a mix of presentation, case studies, practice techniques, class discussions and role plays.

Who should attend?

The course is ideal for marketing professionals, management staff and business owners looking for an intensive introduction to using social media channels within a marketing strategy.

How will I benefit?

Upon completion of this course, you will be able to:

• Understand how to align your social media strategy to your overall business objectives
• Evaluate appropriate channels, content, tools, and techniques for your social media activity
• Understand the risks of social media and plan effective strategies for online reputation management
• Apply a rigorous planning process to all stages of the social media lifecycle
• Measure success of your social media activity

**FREE 1 year Small Business for 1 individual professional (WORTH 24,000 Baht or USD795) for every course participant!**

Econsultancy’s Small Business offers unparalleled access to Econsultancy’s rich resources of digital marketing reports, best practise and beginner’s guides, stats, events, blogs and forums.

What will I learn?

This 2-day course covers:

Setting the stage

• The social media landscape
• Positive and negative case studies

The case for social media

• Global and local trends
• Implications for business and marketing

Social media channels

• Major channels like Facebook and Twitter
• Growing channels like Google+ and geo-location
• Other channels like photosharing and mobile apps

The development process

• Building a social media marketing plan
• Tips for social media management – do’s and don’ts

The case for B2B companies

• How B2B companies are leveraging on social media
• Closed social media groups

The case for small businesses

• How do I start?
• How do I maintain and continue the engagement?

Social media measurement

• The ROI in Social Media Marketing
• Tools and Dashboards

PR implications

• Link between social media and PR
• Reputation and crisis management

Trainer

Jakrapong Kongmalai

Co-Founder & Principal Trainer, Thumbsup Media Co. Ltd

Jakrapong co-founded and managed a highly engaging tech professional community thumbsup.in.th in Thailand which was a well-known among tech enthusiast in Thailand. He provides digital marketing consulting and training to many leading companies in Thailand.

Prior to this, Jakrapong has spent 13 years in marketing and editorial in top global firms like Yahoo!, Samsung and also Thai companies like Shin Corporation, Manager Media Group, etc.. Jakrapong is specializes in Digital strategy, Social Media Marketing (SMM) and analytics. Jakrapong holds a Master of Arts (Communication), Marketing, from Royal Melbourne Institute of Technology University.

Training fee

24,610 Baht per person (include VAT)
**Early bird price 10% off (within 29 May 2014): 22,149 Baht per person
(include VAT)*
 *Alumni Discount: 5% off
(Early bird + Alumni = 15% off which is 20,918)

This price will be included

• 1 Year Econsultancy Small Business package (which allow your team to access great asset e.g. Digital marketing best practice and research)
• Course material
• Lunch and break

For any queries please contact contact@sharpener.co.th 

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Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and ecommerce, and used by more than 240,000 internet professionals every month.

Our hub has 100,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. We help members build internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

For the last 12 years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, New York, Singapore and Dubai and we are a leading provider of digital marketing training, insight and best practice. We provide extensive custom training in the U.S, Middle East, Europe and Asia. We trained more than4,000 marketers and ran in excess of 200 public training courses in the last year.

Econsultancy has worked with the following companies and organisations among others to provide consultancy, advice and training:

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