DKSH, the leading Market Expansion Services provider with a focus on Asia, signed an agreement to provide value added distribution and logistics services to ELCA, a distributor and marketer of prestige cosmetics and fragrances, in Thailand.
Bangkok, Thailand, August 23, 2013 – DKSH Business Unit Healthcare, a leading partner for healthcare companies seeking to grow their business in Asia, signed an agreement with ELCA, an affiliate of Estée Lauder group of companies, to provide distribution and logistics services for the online business of ELCA’s Clinique and Bobbi Brown brands in Thailand.
Under the partnership, ELCA is hosting and marketing the websites and online shops for their luxury skin care, make-up and fragrance brands in Thailand, while DKSH manages logistics and inventory management as well as gift wrapping, personalized gift carding and distribution to end consumers.
“We decided to collaborate with DKSH for our online shop projects based on their broad IT capabilities, their dedication to quality and their capillary distribution network in Thailand that enables them to deliver our products to end consumers efficiently. We look forward to growing our brands in Thailand with the support of DKSH,” said Ampornpim Vajrabhaya, Managing Director, ELCA (Thailand) Ltd.
“We are proud to support the growth of ELCA’s online sales in Thailand with our Market Expansion Services. Thanks to our experienced specialists and our strong SAP based IT platform we are able to quickly and smoothly integrate new business and ensure a smooth transition,” commented Bernd Lepper, Regional Vice President, Business Unit Healthcare, DKSH.
The agreement between DKSH and ELCA underlines DKSH’s capability to support clients who want to grow their online business with customized distribution or commercial solutions. It will further strengthen DKSH’s market position and gradually contribute to the Group’s overall profitability.
Well, for thumbsupers, let’s see how ELCA’s online folks will move. We believe they would be very aggressive on their online business. Don’t you agree?