Leading mobile couple application, Between, today announced that it has crossed the 5 million global downloads milestone. This announcement comes together with the launch of Between 2.0, the first major update since its official release in March 2012, as the company continues its push into the global market.
South Korea is currently Between’s strongest market, with 60% of downloads coming from the country. Japan and China both hold 10% of Between’s global downloads while Southeast Asia and the US hold 7% and 5% respectively.
Jaeuk Park, CEO of VCNC, said, “Between 1.0 was first launched in South Korea to enhance communication between couples here. While focusing on South Korea, we also saw organic adoption of Between in other parts of Asia, North America and Europe which prompted us to study these markets more. Between 2.0 is the result of actively engaging our global users and gathering their feedback to bring Between to the next level for couples around the world.”
Between 2.0 Key Updates
Shared Calendar – Between users can now use the new shared calendar feature to plan their dates, notify their significant other about key appointments or travel schedules and to keep track of special days like anniversaries and birthdays better.
Weather Update – Be it a married couple living together or a couple going through a long-distance relationship, Between’s new weather update feature will bring couples closer together when they are physically apart by helping them understand the weather they are experiencing respectively.
More Visual User Interface – Between 2.0 employs a highly visual user interface design that is more appealing to users. Couples will be able to enjoy and recall more of their favourite memories better as there is greater emphasis on photos and how they are displayed and organised.
“The new features in Between 2.0 will continue to help couples communicate better with each other, especially with all the digital noise around. Together with the new update, Between has also undergone a rebranding, with its new app icon and logo, to position it better for the global audience,” said Park.
Milestones Achieved By Between
December, 2012 – 2 million downloads
January, 2013 – VCNC raises US$3 million Series B funding, launched sticker store with Version 1.4.0 update
March, 2013 – VCNC Japan office opens in Tokyo
October, 2013 – VCNC expands to Southeast Asia
December, 2013 – 5 million global downloads, launched Between 2.0 update
VCNC stands for Value Creators & Company and was founded in 2011. The global mobile application company has offices in South Korea and Japan. VCNC’s vision is to provide emotional communication services to enrich real, offline-based relationships. Between is VCNC’s third application and is now the leading mobile couple application in the world.