What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Organic search traffic is specifically any unpaid traffic that comes from SERPs.
This section of our site is here to help you learn anything you want about SEO. If you’re completely new to the topic, start at the very beginning and read this Beginner’s Guide SEO Audit, If you need advice on a specific topic, dig in wherever suits you.
How SEO works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance:
That’s all the SE (search engine) of SEO.
The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
Here’s a general overview:
Building an SEO-friendly site
Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.
These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.
Content and related markup
A site isn’t really a site until you have content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.
Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you’re more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner’s Guide to Link Building.
Congratulations! You’ve mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.
Finally, Search Engine Marketing Strategy & Workshop (SEO & SEM) course (Powered by Econsultancy) is here in Bangkok, Thailand. Learn the Best Practices of SEO &SEM Marketing From UK’s Top Digital Marketing Research & Training Company. Equip yourself with the latest 2013 SEO & SEM knowledge in this 2-day course, and unleash the power of SEO & SEM in the increasingly competitive online space.
Intensive 2-day program covering the best practices of managing SEO and SEM campaigns – Planning & Strategy Special. Specially designed for companies wanting to build their capability and SAVE MONEY in their month-on-month digital marketing campaigns. If you need help to market your roofing business just visit this blog shibga media roofing seo for the best services. All participants to learn campaign management using proprietary Econsultancy templates.
|Date||22 – 23 JULY 2014|
|Venue||Novotel Bangkok Ploenchit Sukhumvit|
|Time||9am – 5pm daily|
|Fee||24,610 Baht / Pax|
Early bird price
10% off (within 26 June 2014): 22,149 Baht per person
5% off (Early bird + Alumni = 15% ) : 20,918 Baht per person
3 or more participants from the same company, attending the same course on the same date, are entitled to 5% discount
This price will be included
- 1 Year Econsultancy Small Business package (which allow your team to access great asset e.g. Digital marketing best practice and research)
- Course material
- Lunch and break
Who should attend?
Ideal for marketing professionals, management staff and business owners looking for a world-class workshop to evaluate and fine-tune PPC strategy, improve click-through and conversion rates, and as well as review and expand your search term sets to maximize performance.
How will I benefit?
Upon completion of this course, you will be able to:
- Evaluate & fine-tune your search strategy
- Improve click-through & conversion rates
- Review & expand your search term sets to maximize performance
- Effectively track results to maximise ROI through accurate measurement & analysis
- Analyse competitor’s SEO and understand market landscape
- Improve your own SEO efforts through best practices in keyword research, on-page & off-page immplementation and tech analysis
- Use web analytics effectively to step up your overall search marketing efforts
Nuttakorn Rattanachaisit – Nuttakorn has been experienced in SEO since 1999 as Web Marketing Consultant. He’s been involved in range of aspects in Digital marketing from SEO, SEM, Affiliate Marketing, Digital Analytics.
Currently Nuttakorn is Managing Director at Predictive Co., Ltd, Digital Marketing Consulting Agency – Focusing on Digital Analytics, Search Optimization and User Experience.
Prior to Predictive, Nuttakorn was Independent Digital Consultant for several marketing agencies and clients in Singapore and Thailand. Nuttakorn was Consultant at comScore for Data Quality for Thailand Market.
Before that, Nuttakorn worked at Possible Worldwide (WPP Company) as Global SEO Consultant – to develop SEO practice & methodology, global strategy for Fortune 500 companies.
Prior to Possible Worldwide, Nuttakorn was SEO & E-Marketing Manager at KEEN Media (Thailand) overseeing SEO and digital marketing for leading luxury hospitality brands (i.e, Anantara Hotels & Resorts, Outrigger Hotels & Resorts, Baros Resorts Maldives, etc), Before that, he had worked at Asia Online (Subsidiary of AsianTrails (KUONI Group)) as Vice President of E-Commerce to oversea the marketing for B2C Travel business across the region.
What will I learn?
Planning and Strategy
- Benchmarking important SEO elements
- Current web traffic analysis
- Goal setting and Timeline
Keyword and Competitor analysis
- How search engine are structured
- Type of keywords and KEI (Keyword Effectiveness Index)
- Understanding competitors
- Getting competitive data – Current web traffic analysis
On-Page and Off-Page Optimisation
- On-Page SEO elements
- Latent Semantic Contextual keywords
- Copywriting for SEO
- Link-building strategies
- Impact of social media and UGC (User Generated Content)
Other SEO Factors
- White hat vs. Black hat tactics
- Multilinual SEO, mobile SEO and other trends
- SEO audit template
Positioning your creative
- Copywriting that will increase ad click-through rates
- When and how to use keyword insertion tools
- Approaches to testing creative
- Tactics to increase conversion rates, such as deep-linking landing pages
- Integration with promotions and offers
A PPC strategy that works
- Understanding the Google Quality Score
- Selecting the right bidding strategy, including effectiveuse of automated cost per acquisition and ROI strategies
- Utilising day parting strategies
- Integrating your PPC with offline campaigns
- Identifying and dealing with click-fraud
Track and analysis
- The benefits of using industry leading tools
- Analysing the competitor landscape
- Analysing data and understanding latent sales
- Optimising search terms sets
Econsultancy is a global independent community-based publisher, focused on best practice digital?marketing and ecommerce, and used by more than 240,000 internet professionals every month.
Our hub has 100,000+ members worldwide from clients,?agencies and suppliers alike with over 90% member retention rate. We help members build internal capabilities via a combination of research reports and how-to guides, training?and development, consultancy, face-to-face conferences,forums and professional networking.
For the last 12 years, our resources have helped members learn, make better decisions, build business cases, find the?best suppliers, accelerate their careers and lead the way in best practice and innovation.
Econsultancy has offices in London, New York, Singapore and?Dubai and we are a leading provider of digital marketing training, insight and best practise. We provide extensive custom training in the U.S, Middle East, Europe and Asia. We trained more than4,000 marketers and ran in excess of 200 public training courses in the last year.
Econsultancy has worked with the following companies and organisations among others?to provide consultancy, advice and training:
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