A report by the Digital Advertising Association of Thailand examines the digital advertising spend for 2011 and the first half of 2012 in the Thai market as well as the industry spending across all categories online. DAAT estimated the industry spending for Y2011, across category combinations, at approximately THB 2 billion. Also of particular interest is the report?s examination of the half year spend of Y2012 at THB 1.2 billion. DAAT also projected the full year spend of 2012 at THB 3 billion, equaled to 50% growth compared to the previous year.
DAAT President, founding members and CEO of mInteraction, Siwat Chawareewong said,
?The market growth is strong despite the huge flood situation. We all have experienced a drastic budget cut at the end of last year and slow investment in January. However, right in March, the marketers started to invest heavily and digital advertising is now their focus. This also aligned with the regional and global trend in the way digital advertising is now not only growing in itself but also driving the total advertising growth.?
In terms of the fastest growing sector, the finance and insurance category has been increasing exponentially over the past few years. When it comes to biggest share of spending, preference for digital advertising is highest in particular for consumer goods. DAAT also ran spending breakdowns for digital advertising disciplines accordingly. Digital advertising has the greatest variety across the disciplines. Display, creative production, and search are the dominant choice while others opt for social, mobile, among others. DAAT will release the full report scheduled to be published by mid-November.?
DAAT Thailand was established in June comprised of experts from leading digital advertising agencies to benefit companies and consumers while elevating the industry as a whole.
The DAAT Members
1. Isobar
2. Adapter Digital
3. MCFIVA
4. Newmediaplus
5. mInteraction
6. Starcom Mediavest
7. Flexmedia
8. MRM
9. Zenith Optimedia
10. Omnicom Media Group